Innovation. With purpose.

We worked with a global listed business to help it demonstrate the value of its global legal spend to the Board. The result was a data analytics platform supported by a comprehensive data catalogue that helps the client manage risk, spot and avoid issues, and share best practice. Our legal and technical teams achieved this by collaborating with the client in designing and building the platform that was rolled out across its entire legal panel. 

This is an example of how we tailor innovation to your evolving business needs. We work with you to understand your goals and objectives, then build our findings into our horizon scanning and technology evaluation processes. This allows us to build a strategic plan for innovation investment that is linked directly to your needs and can achieve ROI. 

We work with clients to improve the experience for their own customers and end users. We use our in-depth industry knowledge and experience to identify best practices across sectors and organisations, using technology to maximise the opportunity for clients. For example, when working with our insurance clients, we often work as an extension of their organisation to deliver exceptional customer service to their policyholders. We also have experience of working in local government and social care settings where accessibility, trust and reputation are key to delivering an outstanding service. We also work with our retail clients to help them maximise their investment for the benefit of their customers. 

We take a proactive approach to helping our clients develop their own products and services. For example, our collaboration with Nottingham University, looking at the positive impact of readability in policy wording, has a measurable impact for our insurance clients. We capture key challenges across sectors and work to create tools and resources that can be used by our clients to proactively improve their services. This includes risk management strategies which help our clients to actively identify and manage risks. 

We want to share in the success of our clients' in-house legal teams by empowering them to deliver the best possible service. We regularly provide briefings and training to in-house teams, connecting teams across sectors to learn from best practices and share experiences. This includes sharing the outcomes and learning of our own innovation programme. For example, we recently ran a workshop with the in-house team at a local government, sharing the insights from our innovation initiative with legal AI tools and services. This significantly accelerated the client's own innovation initiative and enabled them to make informed decisions. 

We have integrated AI into our daily operations, which increases our efficiency and saves clients time and money. We share our learning on these projects with clients and facilitate collaboration between them and our professional teams who lead on this internal innovation, including IT and Project Management. They talk through the latest advancements, summarise initiatives we are running internally and share our process for measuring success.   

For example, we have run sessions for clients about how we developed Jac, our internal secure generative AI chatbot, which improves efficiency. This has significantly less risk and cost than using Chat GPT, and other legal AI. We also offer training to ensure your employees know how to use AI safely and effectively. Combining our legal and technical expertise to make your investment in AI a success. 

We have a robust, commercial model for evaluating and selecting emerging technology and AI. We talk through our learnings, which includes a discussion of the technology, project management around developing the tool, and the impact on people. In partnership with the Machine Learning in Science Team from the School of Physics and Astronomy at the University of Nottingham, we developed an inspiring training programme for lawyers to understand the essentials of AI. We invited clients to join us, creating a collaborative and dynamic learning experience where we discovered together how AI works, so that we can better leverage AI’s benefits while managing its risks responsibility and ethically.  

We also talk our clients through how we are using AI to support internal correspondence, conduct research and process large amounts of non-legal information quickly. This includes workshops about our Legal Project management process, putting information in about cases and providing a workflow with timelines.   

These discussions have helped clients identify opportunities within their own teams and allowed them to plan for proof of concepts. 

Our multidisciplinary team of AI legal experts support clients with the complex legal landscape surrounding AI. Governments are creating regulations to guarantee AI's secure and ethical development, and we support clients who work internationally to benchmark different approaches for AI authorisation. We work extensively with clients at the forefront of change across the private and public sectors and therefore bring a comprehensive perspective. 

Clients benefit from our investment in AI and machine learning. It complements our lawyers’ expertise by enabling us to provide faster, more efficient, and cost-effective advice.  

We use AI platforms like Avail to deliver more efficient land registry due diligence and Clarilis for document automation. These tools often enable more junior members of the team to deliver work, which reduces costs for clients. 

We also developed and deployed our own generative AI chatbot, named Jac, and invested in Microsoft Copilot to improve efficiency in day-to-day operations. By integrating our own data with artificial intelligence, and investing in products that include trusted external data sources, we will continue to evolve the services we deliver.  

The fast-changing landscape of emerging technology means we continuously evaluate new opportunities and deliver continuous improvement to our legal services.

Yes, we provide fixed-fee toolkits for many of our services. Our Instant In-house product is a bespoke retainer service that provides clients with instant access to a team of our lawyers for a fixed monthly fee.

Our team will get up to speed with the needs of your business quickly so that you feel like they are part of your in-house team.

The product also provides certainty over your monthly legal spend, as you would have with your own in-house team, while offering a greater breadth of expertise, more flexibility and less of the admin typically involved when instructing lawyers.

Fixed-fee toolkits are a particularly popular offering by our education team, whose schools, academy and university clients find great value in predictable spend and time savings.

We have developed our toolkits at price points relevant to the complexity of work, delivery timeframe and required resources.

We empower our clients to make decisions and manage risk using data-led, evidence-based insights we deliver through our digital legal platforms. We have a comprehensive set of data analytics solutions tailored to sector needs and challenges that allow us to rapidly deploy solutions which deliver value to clients quickly and efficiently. 

We use technology and automation to ensure data is accessible to both clients and our legal teams, ensuring clients have real-time access to key milestones and KPIs which drive their business. We deliver data analysis to clients using our existing digital platforms, and we also have experience of integrating with clients' own data analytics platforms to ensure they have full access to their data. 

Our Property Portfolio is a great example of how we utilize our in-depth industry knowledge and experience to deliver real-time data aimed at providing a fast and efficient service to clients. The platform provides at-a-glance KPIs and milestones which facilitate executive decision-making and ensure our teams are proactive in managing client risks. 

Clients benefit from our expertise in data management, helping them to design KPIs which support their strategic objectives while considering data literacy and impacts on behaviors. Our comprehensive and mature data management practice offers clients the opportunity to collaborate with us to design data catalogues, assess data quality and readiness for technology and AI.   

Grow is our legal support programme exclusively for startups. It’s carefully tailored for companies at any stage of the startup journey from protecting an idea through to a successful exit.

Yes, as a firm we care deeply about being fair and inclusive, and have been partnering with our clients on projects to improve accessibility and inclusivity in communication.

Readability of insurance policies

Plain Numbers practitioner

We have developed two multi award-winning talent development programmes, and are very happy to share key learnings with our clients.

Our FAIRE (Fairer Access Into Real Experience) and REACH (Race, Equality and Cultural Heritage) talent development programmes aim to increase the number of people from lower socio-economic backgrounds and Black lawyers respectively. They provide both in-person and virtual work experience opportunities for people from lower socio-economic and minority backgrounds, who are under-represented in the legal profession. 

FAIRE

Since 2001, more than 37,500 students from over 2,000 UK wide schools, academies, and universities have taken part in FAIRE. We have also collaborated with a number of clients from both Public and Private sectors each of which have welcomed FAIRE programme students into their in-house teams as part of their paid in-person work placement.

REACH

In 2024, we launched our REACH (Race, Equality and Cultural Heritage) mentoring programme following a highly successful two-year pilot. REACH mentoring is an initiative designed to specifically address the disproportionate under-representation of Black lawyers working in UK law firms, which stands at just 3%, by growing, nurturing and ultimately hiring a sustainable pipeline of Black legal talent.

The six-month programme pairs students, aged 18 and over, with a mentor from Browne Jacobson or one of our clients in-house team members. Mentors share their skills, knowledge and insights to help the students gain an understanding of what it is like to work in the legal profession and to help improve their career prospects.

These initiatives have led to recognition such as being ranked the joint UK leading employer in The Social Mobility Foundation’s Employer Index, the leading authority on social mobility workplace best practice in the UK, and winning the Innovative Approach to Diversity, Equality and Inclusion category at the 2024 Inclusivity Excellence Awards, run by the Employers Network for Equality and Inclusion (enei).

We have also worked with clients on several external DEI initiatives, including:

• Client-supported outreach delivery, with 16 lower socio-economic background students completing work experience at major companies including Volvo, Deliveroo, Mace, Welsh Government and BUPA.
• Sharing socio-economic inclusion best practice with over 80 externals organisations through our innovative 2025 ‘client incubator’ series.
• Bespoke consulting on how to increasing socio-economic diversity within the workforces, leading to revolutionary changes in recruitment, onboarding and promotion processes at multiple organisations.

We have provided a road map for others in the legal community to follow in widening access and equality of opportunity into the legal profession. By working with us, you can achieve something similar in your sector.