Our team of sports lawyers are dedicated to providing comprehensive legal support to clients across the sports sector.
We are a trusted advisors for many sports organisations including governing bodies, gyms and health clubs, professional and amateur sports clubs and stadia companies, motor sport, leisure operators, financiers and investors and insurers.
We offer a full range of sports law services, including:
- Banking and finance
- Property annd commercial
- Employment
- Risk and liability management
- Insurance coverage
- Regulatory compliance
- Child protection issues
- Governance and disputes affecting sports national governing bodies (NGBs) organisations, clubs, competitors, officials, spectators and insurers.
Our specialist sports lawyers are knowledgeable and experienced, taking a practical and business-oriented approach. We recognise that sports leaders need legal solutions that are tailored to their specific needs and goals. We take the time to understand our client’s objectives and work closely with them to develop strategies to help them achieve success.
Sports leaders are looking for legal services that are innovative, collaborative and forward thinking. We are known for our thought leadership, as you will see from our report on unravelling the challenges and opportunities in UK sports governance. Our focus is on providing our clients with cutting edge legal solutions that give them a competitive edge.
We are committed to sports law and helping our clients succeed. We have the expertise and knowledge to help you navigate the complex legal landscape of the sports industry. We are recommended by leading sports brokers and insurers as their ‘go-to’ firm, and their ‘trusted partner’.
Contact us today to learn more about how we can help you to achieve your goals.
"The team has a unique understanding of their clients’ needs based on the teams extensive experience and knowledge of the industries in which they practice and always strives to deliver an exceptional client service. The team gets a regular stream of high quality and high value work and always manages that work efficiently and effectively."
Featured experience
Commercial sponsorship agreements
We extensively advise on sponsorship agreements, image rights contracts and product endorsements, including sponsorship/merchandising agreement for Rangers and Celtic, Warwickshire CCC and the Millennium (now the Principality) Stadium.
Motor sport: Property and commercial
As long standing adviser to the owners of one of the premier motor sport tracks in the world, we advised on the transfer of ownership of the business, their media contracts and deals to utilise their facilities beyond the race season.
Safeguarding and abuse in sports
We work closely with sports organisations to address safeguarding and abuse in the industry, including:
- Representing a football club in relation to allegations of historic abuse.
- Providing safeguarding in sport seminar attended by representatives of the ECB, FA, LTA, Premier League, premiership rugby clubs and 17 of the 20 Premier League clubs.
- Writing the safeguarding policy for a national high profile governing body.
- Publishing a report on unravelling the challenges in sports governance after a roundtable session with a number of Sports Governing Bodies.
National Lottery funding
We advised on the use of National Lottery funding in sports, including advising on the application of the National Lotteries Act where the funding has been provided to another public body.
Testimonials
"The team has a unique understanding of their clients’ needs based on the teams extensive experience and knowledge of the industries in which they practice and always strives to deliver an exceptional client service. The team gets a regular stream of high quality and high value work and always manages that work efficiently and effectively."
Frequently asked questions
Legal issues in sports sponsorship and advertising include ensuring compliance with regulations on advertising standards, consumer protection, and doping laws.
Companies must follow specific industry rules, like the UK Advertising Codes and the Gambling Industry Code for Socially Responsible Advertising.
Sponsorships with multinational companies often need to consider different regional laws and cultural expectations. Extra care is needed when dealing with sponsorships involving minors, such as keeping gambling logos off youth merchandise.
To resolve a dispute with another athlete or sports organisation, you can use alternative dispute resolution (ADR) methods like mediation or arbitration.
Mediation involves a neutral mediator who facilitates discussions between parties to help them reach an agreement, which can be beneficial for preserving relationships.
Arbitration offers a structured process where a binding decision is made by an arbitrator. Both methods are frequently used in sports agreements to address disputes effectively and with minimal disruption.
Key contacts

Sarah Erwin-Jones
Partner

Laura Hughes
Partner

Rachel Lyne
Partner
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