Browne Jacobson has advised Maven Capital Partners during a £650,000 investment in Traverse
Browne Jacobson advised Maven Capital Partners during a £650,000 investment in Traverse, an automation software provider.
The investment, part of a larger funding round, comes from NPIF – Maven Equity Finance, which is managed by Maven and part of the first Northern Powerhouse Investment Fund.
Established in 2007, Cheshire-based Traverse supplies intelligent automation solutions to the travel and wider leisure sector. Their services help businesses streamline back-office tasks, saving time, effort, and money for their customers.
Maven first backed Traverse in 2023 through a funding round led by NPIF - Maven Equity Finance.
Since then, Traverse has reported strong performance, expanding its customer base, more than doubling its annual licence fees, and making several key appointments to strengthen its outbound sales, development, and finance functions.
This latest funding round will accelerate the growth of Cognitive Flow, Traverse's new proprietary intelligent automation technology.
Sold on a consumption model, Cognitive Flow enables the adoption of affordable intelligent automation across both SME and enterprise markets.
Ryan Brown, Partner in Browne Jacobson’s Manchester office, and Miranda Foy, Associate, worked with Maven on the deal.
Ryan said: “We are delighted to have advised Maven during its latest strategic investment into Traverse. Having previously provided funding, Maven is demonstrating its commitment to backing innovative businesses to scale up and grow their market offering.”
Discover more
Related expertise
You may be interested in...
Legal Update
FCA launches consultation on broker remuneration for multi-occupancy buildings insurance
Press Release
Browne Jacobson continues strategic expansion in Wales with new corporate partner
Legal Update
Embedding social value in procurement
Legal Update
Navigating workplace sexual harassment laws during the festive season
Legal Update
Navigating the new 'Failure to Prevent Fraud' Offence: What organisations need to know
Press Release
Browne Jacobson advises AI market research platform on $4.5m fundraising for international expansion
Legal Update - London Market Quarterly
London Market Quarterly December 2024: An eye on what the market needs to know
Online Event
Supporting universities to meet their financial duties
In Person Event
Ascensus and O Shaped workshop: Ethics in the spotlight
Press Release
Browne Jacobson advises international facilities management firm on latest acquisition
Legal Update
A new code of conduct, how this might be useful for local authority companies
Published Article
Johnson et al v FirstRand Bank: Judgment sends warning across financial services intermediation
Legal Update
What’s in a name: ESG principles and UK local authorities
Legal Update
Technology trends in the food and drink sector: Consumer targeting technologies
Legal Update
How the Data (Use and Access) Bill will impact the public sector
Press Release - Firm news
Browne Jacobson wins hattrick of awards at East Midlands Rainmakers Awards
Legal Update
A new digital era: Coimisiún na Meán publishes Online Safety Code
Legal Update
e-Evidence Package: Increased obligations on service providers to cooperate with data requests from law enforcement authorities
Press Release
Browne Jacobson advises retail giant The Range on its acquisition of Homebase
Legal Update
Building an inclusive workplace: Strategies for attracting and retaining disabled talent
Press Release
Browne Jacobson advises leading technology-driven compliance specialist on its continued market consolidation with two further acquisitions
Press Release
Browne Jacobson advises The Jordon Group on transformative merger
Press Release
Browne Jacobson advises Clean Power Hydrogen on global IP licence agreement
Legal Update
Reform of Gambling Regulation in Ireland
Legal Update
Ascensus newsletter: November 2024
Press Release
Browne Jacobson advises UK’s leading fire protection specialist on key acquisition
Press Release
Browne Jacobson advises IT solutions specialist on sale to Goldman Sachs-backed international digital transformation provider
Press Release
Browne Jacobson advises investor on the buyout of a national law firm
Legal Update
After a pause, Buy Now Pay Later (BNPL) regulation becomes one step closer
Legal Update
The EU Cyber Resilience Act (CRA)
Published Article - DORA
Digital Operational Resilience Act: Key considerations ahead of the 17 January 2025 compliance deadline
Legal Update
Breaking the glass ceiling: Empowering female leadership in the food and drink sector
Press Release
Browne Jacobson advises the world’s largest baby and toddler swim school on international acquisition
Press Release
Browne Jacobson advises coffee roaster 200 Degrees on acquisition by the Caffè Nero Group
Press Release - Firm news
Browne Jacobson’s private sector lawyers' reaction to the Autumn Budget 2024
Legal Update
Insurability by design: Increased transparency for vehicle manufacturers and insurers
Press Release
Browne Jacobson continues expansion in Ireland adding real estate and construction practices
Press Release
Browne Jacobson advises fire suppression manufacturer DAS Fire on its acquisition by Alpine Fire
Press Release
Browne Jacobson advises UK climbing operator on sale to Belgian investment firm
